Strategic Public Relations & Communications
When a comprehensive communications strategy is critical, Preti Minahan Strategies develops sophisticated approaches that combine traditional media relations, political considerations
, grassroots mobilization and a constant awareness of business implications. Whether in a crisis or as part of normal operations, Preti Minahan approaches public relations strategy with careful attention to the larger spectrum of your needs.
Preti Minahan leverages its decades of experience working with journalists to manage challenges and create new opportunities for your business. We will work with you to:
- Fully understand your needs
- Shape a compelling narrative
- Plan out a comprehensive strategy for placing your message
- Respond to inquiries, acting as your media liaison
Preti Minahan Strategies will also create clear talking points for you to use with members of the press and will ensure that your message is receiving its best possible placement in important outlets. Media relations is still all about relationships – our team, including a long-time Massachusetts journalist, has for decades known the major players in the field and how to make your story heard.
Grassroots & Grasstops Community Relations
To achieve your goals with the media, it can be a significant advantage to have public support behind your efforts. Community engagement helps bring life to your story when it hits the media. To make this happen, Preti Minahan Strategies uses its unique skill set to help you overcome challenges by activating voices from the community to support you. By combining both time-tested and novel tools, we build an individualized strategic public affairs plan to tackle your specific needs. Identifying a clear goal, we utilize local opinion leaders and carefully developed stakeholder relations to achieve results. When you're facing local-level challenges, Preti Minahan works through them quickly and efficiently.
Online communications are critically important to any public relations endeavor. Our team uses a variety of web resources and social media platforms to monitor issues as they develop online, respond as needed and to strategically position important message points. In coordination with our media relations and community relations plans, we'll work with you to ensure that your company's web presence and online efforts align with and enhance our broader public affairs efforts on platforms including your website, blogs
, Facebook and Twitter.